Despite falling to fifth place globally in the most recent "Decoding Global Talent 2024" survey, Germany has maintained its position as the top non-English-speaking European employment destination. The survey names Australia this year's top international work hotspot, beating former leaders such as the United States and Canada.
Germany is known for providing work visa opportunities to the best talent worldwide. The survey stresses Germany's appeal to respondents from various nations, including Bosnia and Herzegovina (32%), Turkey (30%), Pakistan (26%), and Hungary (26%). Pakistan, Hungary, and Ghana are among the countries most interested in relocating to Germany.
The following factors contribute to Germany's continued allure to job seekers, as reported by the participants of this research.
Interestingly, German talent has less mobility than the global norm. In 2023, just 7% of research participants in Germany reported a wish to relocate overseas, in stark contrast to the global average of 23%. The global average has even risen by two percentage points since 2020.
The "Decoding Global Talent 2024" study sheds light on the main causes of German emigration for jobs. Economic issues are at the top of the list, with 68% of respondents stating money and economic considerations as their primary motivators.
Furthermore, 66% seek a higher standard of living abroad, while 64% are swayed by specific employment offers.
While economic motivations drive much of German emigration, other variables such as seeking a more inclusive society (13%), environmental policy considerations (12%), and rejoining with family and friends (12%) all play a role in the decision-making process, albeit less significantly.
Germany's ranking as the fifth-best global destination for foreign job seekers outside English-speaking nations reflects its long-standing popularity and the changing choices and trends influencing global workforce mobility.
Places like Berlin add to Germany's allure by providing a strong labour market and opportunities in a variety of industries, yet worldwide rankings may prefer places such as London and Amsterdam.
Germany's strong labour movement, shorter work weeks than other European countries, and tight employee firing procedures contribute to its attraction.
Trade unions such as ver.di, GDL, and NGG are important in promoting workers' rights and fair labour standards. Germany has an increasing emphasis on worker empowerment and representation, which explains their expanding membership.